With globalization in the air as a norm, the friendship day
has become a part of our life, so everyone must be on a desire to know what
caused 2nd August the day to remember the day of friendship, right?
The martyrdom of Mahatma Gandhi on 30th January made the day special
and we, the Indians celebrate it as the Martyrs day. Similarly, National
science day of India is observed on 28th February in memory of the
discovery of Raman Effect by Sir C.V.Raman, the great Nobel Laureate. With
these cases in front, we expect a great instance of friendship in association
of friendship, isn’t it?
If your answer is yes, disappointment is the output you are
about to get, because, friendship day is the product of business promotion
activities conducted by Mr. Joyce hall, the founding chairman of Hallmark cards
in 1930. An advertising technique to sell the greeting cards designed by the
company. If Wikipedia could be believed, this American business strategy of
course touched the American market, but not their society. Sad to say, but we
the people of India, Bangladesh and Malaysia celebrate it with great pursuit. We
still help the greeting card industry and other allied industry with the fire
that was fathered by Mr.Hall in 1930.
In India, people have advanced a bit more by mixing the
Rakhi practice of Raksha bandhan with it and started tying friendship bands to
each other’s wrists. A great boost to friendship band industry. Yet another
gimmick like Gold sellers converted akshaya Tritiya, the birthday of
Parashurama as the day to buy Gold. Though the day is considered as good enough
to start ventures, none shared an example of this day to buy gold. Yet,
celebrations are always good….so….we are also celebrating it with a wish to all
great friends on earth. Happy friendship day to all my friends.
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